“Who haven't I spoken to?”
You know the top twenty names by heart. It is the next two hundred that go quiet for a year, and you find out only when one of them moves.
Individual MFDs
Your first real system.
One person can hold a whole book in their head — right up to the day they can't. GrowOn keeps every client, every servicing clock and every promise in one place, and tells you who to call this morning.
Daily Brain
What you owe
5 need attention- Meeting overdueRajesh SharmaTier 1 · Priority client
Last met 126 days ago. This tier is met every 2 months.
Book the meetingDelegateSnooze - Call attemptedAnita DeshpandeTier 2
Called twice this week with no response.
Try another numberDelegateSnooze - Request ageingSR-10428 · Bank ChangeOwner: Arun · open 34 days
Older than a month. Nothing has moved since 21 August.
Chase the registrarDelegateSnooze - Commitment to chaseMehta familyAgreed 12 August
A SIP top-up of ₹25,000 was agreed in the meeting.
Confirm the mandateDelegateSnooze - Onboarding stalledKiran Rao18 days at one step
Waiting on the account approval mail.
Clear the blocked stepDelegateSnooze
If you run the book alone
You will recognise at least three of these.
Nothing here is a failure of effort. It is what happens when one person is the whole system — the memory, the diary, the filing and the follow-up.
“Which sheet has that in it?”
The book is in one file, the SIPs in another, review dates in a third, and the note you need is somewhere in a WhatsApp thread you have already scrolled past.
“I said I would call back.”
A promise made in a Tuesday meeting has nowhere to live, so it lasts exactly as long as you remember it.
“Next to a bigger firm, I look small.”
A plan typed into a document and a valuation forwarded as somebody else's PDF do not look like the practice you actually run.
What changes
One person, the whole book, one morning list.
The morning list
Never lose a good client to silence.
GrowOn puts every client into Tier 1, 2 or 3 on its own — from net worth, monthly SIP or invested amount, against thresholds you set — and each tier carries its own rhythm. Calls and meetings run on separate clocks, because someone you spoke to last week may not have been seen in a year.
The list sorts itself worst-first. Log a call or a meeting and the clock resets. Try someone and fail to reach them and they turn pink rather than red, so a genuinely neglected client is never hidden behind one you have been chasing all week.
- Green on track, yellow slipped, pink attempted, red overdue
- Four tiles and a tier-by-status grid — tap a cell and the book narrows to exactly those clients
- Decide how many overdue clients you will clear a month, and see the date the whole book turns green
Clients & Meetings
19
Meetings overdue
12
Meetings due soon
7
Calls overdue
23
Calls due soon
Green on trackYellow slippedPink attemptedRed overdue
Rajesh SharmaRed
Tier 1 · met 126 d ago · called 41 d ago
Anita DeshpandePink
Tier 2 · met 88 d ago · called 12 d ago
Mehta familyYellow
Tier 2 · met 71 d ago · called 9 d ago
Kiran RaoRed
Tier 3 · met 64 d ago · called 64 d ago
S. KrishnanGreen
Tier 1 · met 22 d ago · called 6 d ago
Out of Excel and memory
One record per client, instead of four files and a chat thread.
Bring the book across from the spreadsheets you already keep, or straight from your registrar's own reports — including the password-protected zip, exactly as it arrived. GrowOn works out which report each file is from its own columns, and writes down every decision it made in plain English.
After that there is one record per client, in six tabs — Overview, Profile, Discussions, Onboarding, Documents, and Notes & messages: the portfolio, the tier and both servicing clocks, the profile and tags, every conversation and what was agreed in it, documents, open work and the messages that went out.
- A file from another ARN is refused, so nothing lands on the wrong book
- People grouped under a household for reporting, each account keeping its registered name
- Every client request numbered, owned and ageing, so nothing sits a month unnoticed
- Connect your own WhatsApp Business number and birthday wishes and review reminders go out from it — only to clients whose consent you've recorded
Client record
Rajesh Sharma
Tier 1RedRM: PriyaInvested
₹2.4 cr
Monthly SIP
₹1.8 L
Since meeting
126 d
Since call
41 d
Recent discussions
12 Aug · Portfolio review
SIP top-up of ₹25,000 agreed
04 Jun · Annual review
Plan shared, insurance gap noted
Open work
Send review packMissed
Confirm SIP mandateOpen
RetiredLot of FDsPriority
Your name on it
What the client receives looks like your firm, because it is.
Your firm's name, logo and colours run through the product and onto every document a client is handed — a goal-based financial plan, a calculator hand-out, a three-page net-worth statement — each on your letterhead, with your ARN and your own disclaimer. Nothing a client sees mentions us.
And it goes where you go. GrowOn installs on a phone and on a computer and behaves like an ordinary app, with no app store and nothing to update by hand. Check your list between meetings, do the week's work at your desk. It needs a connection, in the same way your bank's app does.
- Ten calculators, worked through in front of the client, with a branded hand-out
- A financial plan in nine sections, saved per client per review
- Twenty-six reports over your live book, read on screen or taken into Excel
SSundara Wealth
Active clients
412
Monthly SIP
₹41.2 L
AAshok Capital
Active clients
412
Monthly SIP
₹41.2 L
The same product, wearing two firms' identities.
Getting started
Four steps, and you have a system.
There is no implementation project and no consultant. Most of the work is deciding how you want your own practice to run, and we sit with you while you do it.
- 1
Send us your spreadsheets
Your client list, your SIP and asset sheets, or your registrar's own mailback zip — still locked, exactly as it arrived. We help you move in; you do not do the import on your own.
- 2
Set your tiers and your rhythm
Where Tier 1 starts, how often each tier gets a call and a meeting, and the onboarding checklist a new client should follow. Change any of it later.
- 3
Work the day in GrowOn
Log calls and meetings as they happen, raise a request when one arrives over WhatsApp, write down what was agreed, and tick your own daily routine.
- 4
Open it tomorrow morning
The list is already in order, with the reason written beside each name — so nothing waits simply because it was quiet.
Start here
Bring your book. We'll show you the list.
Tell us a little about your practice and we'll walk you through GrowOn on your own clients — no slides, no sales deck. Just the product and a straight answer about whether it fits.
A person reads every message. We reply within a few hours — or call +91 86686 59793.